BAMBOO SWEETS

食べることで地球のためになる、地球のあらたな食材を探すLIFULL社のプロジェクト、地球料理の第二弾。放置竹林の竹を加工して、食に生まれ変わらせた。ネーミング、コピー、メニュー名、映像構成を一貫して担当した。

“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.