EATREE PLATES

食べることで地球のためになる、地球の新たな食材を探すプロジェクト、地球料理の第一弾。間伐材を加工して、食に生まれ変わらせた。ネーミング、コピー、メニュー名、映像構成を一貫して担当した。

Forestry business is supported by artificial plantation which requires a maintenance process of “Tree thinning” to deliver sunlight to the trees.
However, in recent years, the declining demand of thinned trees has limited this maintenance support and destroyed the forest environment.
So we invented a brand new demand for thinned trees to be used as FOOD.
A new idea of eating the thinned trees to save trees. Consumption as a food ingredient generates revenue for forestry business, creates further demand of tree-thinning, and helps the forests to be in a better environment.