DELICIOUS SUPPLEMENT

DELICIOUS SUPPLEMENT is an individually tailored, nutritionally complete supplement prescribed by a nutritionist. Using AI diagnosis through the LINE messaging app customers are prescribed the right combination of pick-and-mix style deli capsules. Each capsule helps customers rebalance their nutritional needs with a range of food that can create 2.2 million combinations.
This new service was was launched onto the food court of the station building in Yokohama city and covered by plenty of media, as diet innovation contributing to modern people’s life. East Japan Railway is eager to expanding the service onto its food courts nationwide.
Deliciousness you want now, with the nutrition you need now.

「DELICIOUS SUPPLEMENT （デリ・サプリ）」は、簡単な診断で、その日その時、あなたに一番最適なお弁当を栄養の観点から処方する、全く新しいお弁当サービスです。LINEで送られてくる質問に答えると、臨床心理士・管理栄養士の指導のもと開発したアルゴリズムで、あなたが今食べるべき栄養がとれるお惣菜のおすすめメニューが処方されます。組み合わせは、222万通り以上。カプセル型のお弁当箱に、おすすめメニューの中から好きなお惣菜を詰めるだけで、あなただけのデリ・サプリの完成です。（クライアント：JRフロンティアサービス研究所）

Cannes Lions(Experience Design Shortlist, Healthcare Shortlist), Andy Awards(Package Design Bronze), Epica Awards(Packaging Design Bronze), New York Festivals(Design Bronze x2, Advant-Garde Finalist), GOOD DESIGN AWARD(BEST100), One Show(Intellectual Property Merit), FAB Awards(Sales Promotion), Adfest(Promo Bronze, Design Finalist, Direct Finalist, Branded Content & Entertainment Finalist), Spikes Asia(Design Shortlist, Promo&Activation Shortlist), LIA(Product Design Shortlist), etc