THE NEW CHAPTER

The targets are experts of pulmonary arterial hypertension (PAH), a rare disease known to be incurable. This animation expresses the mission of such doctors; their drive to empower patients with hope to overcome hardships and providing support that allow patients to live a life that can triumph over PAH.

A woman is suddenly diagnosed with PAH one day. She flicks back through her photo album, reflecting on the life she once had. PAH had stolen all hope from her, leaving her in dark despair and her life story is lost. She then meets a doctor who offers a new treatment from Actelion. This transforms her life story and her new album now shows her a bright future filled with hope. Her story once lost is regained and she is able to live her life once again. Actelion. Changing Life Stories.
PAH is a serious disease of the blood vessels with no cure, and 4 out of 10 patients die within 7 years of diagnosis. Opsumit tablets launched by Actelion, is the one and only drug approved with proven long-term efficacy for PAH treatment. It has become a treatment option that brings new hope to patients who had to once give up on living their lives and their physicians.

難病・PAH（肺動脈性肺高血圧症）の患者を治療する医師向け映像。PAH専門医に対して、医師の存在価値を改めて伝え、治療へのコミットメントを高め、そして医師と患者に対して、PAH治療のリーディングカンパニーとして寄り添う企業姿勢をエモーショナルに伝えた。（クライアント：アクテリオン）

Epic(Shortlist), the creative floor(Winner, Shortlist), Spikes Asia(Short list), New York Festivals Global Awards(3 Shortlists), Fierce Pharma(Shortlist)